January 27th, 2016 // Nicki Allen Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human. Now, if you’ve built your business by hiring as many sales people to make as many cold calls as possible, this is a very scary statistic. Moreover, if like most enterprises you’ve grown your business by onboarding a large team of value added resellers, distributors, brokers or agents who are also relying on the old-school “tried and true” approach of throwing as many bodies as possible into a sales territory, then you must be downright frightened. Today’s B2B customer expects more. She’s done her research. She’s identified her problem, considered some options for a solution, and is now shopping for her preferred vendor (that’s you). And, when she chooses to interact with your company, over half the time she’s unfulfilled. Why? Because according to IDC, nearly 57% of B2B prospects feel that their sales teams are not prepared for their very first meeting. In this 30-minute webinar, Allbound will take you along the new customer journey (which, does not end at point of purchase), and share how to empower your channel teams with the knowledge they need to best meet the needs of today’s customers. [embedded content]
Read More: Recorded Webinar: Rallying Your Sales Channel Around Today’s Customer
