The New Year is now not-so new and 2016 is in full swing. Marketers everywhere are gearing up for a busy year ahead, and looking for the latest ways to connect with their audiences and convert them into happy customers. While digital tactics and strategies aren’t new to the marketing arsenal, digital marketing is rapidly changing. Here are five digital marketing trends that will change the marketing landscape in 2016: 1. Video ads If you’ve ever had to wait for an ad to play before you could watch cute animal videos on YouTube, you know that video advertising is nothing new. Google, Bing, Yahoo, Facebook and Twitter already offer advertisers video options, and last year, Google integrated its TrueView video with search network and display network campaigns, creating a more streamlined buying and reporting experience across all AdWords campaign types. This year, the search giant is expected to offer even more options to video advertisers, including video ads that appear in Google search results. 2. Mobile It seems like every year in recent memory has been declared the “year of mobile,” but 2016 is poised to be the year that actually takes that title. Google’s 2015 “Mobilegeddon” update, which gives mobile optimized sites a boost in search results, shows just how important mobile has become and paves the way for increased mobile searches. Google also revealed in 2015 that mobile searches eclipsed desktop in 10 countries. In addition, more than half of emails are now opened on mobile devices. We’re sure to…
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