Allbound loves inviting guest bloggers to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Jesse Davis, Senior Content Marketing Manager at RingDNA. One of the first jobs I ever had was following up with inbound sales leads, and to this day, I’m still convinced that inbound sales is often one of the most under-appreciated roles at a company. A great inbound sales team is one of the most valuable resources a company can have. It didn’t take long for me to learn that to succeed in inbound sales you have to be lightning fast when responding to web leads. After all, according to one MIT study, waiting just ten minutes drops the odds of qualifying a lead 4 times! However, if you follow up with a lead without adequately preparing for the call, it’s all too easy to blow those crucial first conversations. Because even though first meetings are often make-or-break, IDC research reveals that nearly 57% of B2B prospects feel that sales reps are not prepared for their very first meeting. After all, by the time a B2B lead reaches out to you, they’ve already identified their needs and are in the process of comparing vendors. They expect to talk to highly prepared salespeople who are well equipped to answer their questions. So is it possible to respond to leads quickly while adequately preparing? Not only is it possible, but in today’s fast-paced sales environments, it’s necessary. In this post I’ll examine three ways…
Read More: 3 Ways to Absolutely Nail Your First Sales Call with an Inbound Web Lead
