The key to Google Adwords is Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad. Every time someone does a search on Google, an Adwords auction is created. Every advertiser who has a keyword match to the search query competes in the auction. How well each advertiser competes is based on their Ad Rank.Understanding the process and taking the steps below into account will help you achieve a high quality score, while saving time and money. Here are 10 steps that need to be taken in order to run a successful Adwords campaign: 1. Review of goals. Why are you looking to do PPC marketing, and are you looking to focus on a specific product or service, or market across the board? 2. Make sure your website is ready. Review of your website paying attention to clarity, website load time, strong call to action, etc. 3. Determine if a landing page is needed. Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. We will focus on:a. Providing a clear headline message that matches your ad message.b. Ensure there is only one focus on the page, which is related to the ads.c. Taking the idea (ad) and expanding it…
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