Some of our customers have asked us how to determine if a specific Email Send is responsible for a given sale. It is possible to track this, but since you send your emails with ClickDimensions and either you or a third party manage your website and possibly an online payment system, there are two, maybe even three, separate systems that need to be taken into account when setting up this kind of tracking. In this post, I outline one way that this can be accomplished. In order to track conversions back to a specific email campaign, there must be a path that you can follow from a sale to the email campaign sent to its originating Lead. The best way to create this path would be to add an identifying parameter to the link(s) in your emails that is then carried through each Page View all the way to the confirmation page that the customer sees upon completing a purchase. For example, you could include a link like this in your emails sent during Q1 2016: http://www.clickdimensions.com/?email=q1 When someone clicks on that link, they will be taken to clickdimensions.com, and that “email=q1” parameter will be appended to the end of the page’s URL in their address bar. This parameter will, in turn, be contained in the URL field of the Page View that is generated by this page visit. So, just by looking at that Page View’s URL field in CRM and seeing the “email=q1” parameter, you know that this…
Read More: Tracking a Sale Back to a Specific Email Send
