January 11th, 2016 // Jessica Sanchez Your customers are your greatest marketing resource. If you can demonstrate that your customers’ successes are due in part to your services and that others can be as successful with your help, you can easily build a strong new customer base. A great way to reach out to potential new clients is through customer stories. If done correctly, customer stories can build your credibility, illustrate how your services can be used to the greatest effect, and engage your current customers as you publicly recognize their successes. In short, you can get the attention of new customers while building a stronger relationship with your current clients. But drafting effective customer stories takes some skill. Below are a few tips on how to write excellent customer testimonials. Focus on Authenticity In a world saturated with advertising, potential clients can easily determine if something has been manufactured for a marketing purpose. If you use marketing jargon or awkward transitions, shifting the focus from your client to your business, you are going to alienate the potential customers reviewing your site. Let your customers tell their stories in their own words. When people tell real stories without coaching, you can tell, and it draws you in. To ensure that you get what you need, don’t coach them on what to say. Instead, ask the right questions and the customer will be able to provide the answers you need for a compelling story in their own words. Build Up Your…
Read More: How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners
