Like setting New Year’s resolutions, January is the perfect time to decide what marketing goals you want to achieve over the next 12 months. Content marketing is a great way to reach potential buyers and provide current customers with valuable information. (Read more about content marketing in our free eBook, Hooked on Content.) Planning an entire year of content marketing campaigns can be an overwhelming task, however. To get started, follow these steps: Identify a goalThis is a simple but crucial first step. It’s important to identify the reason for your campaign and to clearly define what it is you are trying to achieve. Are you trying to generate more leads? Generate awareness about a new product or service? Attract attendees to a conference or event? Remember to aim for a measurable goal, and make sure that success can be easily tracked and measured. Understand what strategies have been successful in the pastSpend some time looking back on your previous content marketing campaigns. What did and didn’t work in previous years? Which types of content garnered the most attention from your customers? If a campaign was sluggish, could timing have been a factor? Were campaigns properly advertised? Learning from past experiences can help ensure future success. Decide on topics and timingNow that you have defined specific goals and have an idea of what strategies have worked in the past, it’s time to decide what content you are going to offer and when you will offer it. In order for your…
Read More: Creating a content marketing calendar for 2016
