RoboRail: CallRail’s Anti-Spam Technology
0 Flares 0 Flares ×Receiving a call from a telemarketer or robodialer is a frustrating experience. Not only do these calls take up valuable time that should be spent with your real customers, these calls can also skew your reporting data. While the entire call tracking industry has been affected by a rise in unwanted calls, which are also known as call spam, the CallRail team has taken immediate action to combat these nuisance calls by building a sophisticated anti-spam tool. What is call spam? Call spam occurs when unethical carriers work with another call service provider to profit from fake telephone calls. This act is called “traffic pumping,” and it primarily targets long-distance and toll-free numbers. Since carriers profit from routing a call, unethical carriers look away when traffic pumpers generate artificial call traffic to increase their revenue. Another characteristic of call spam is spoofed caller IDs. Most of the time, traffic pumpers will mask the origin of the phone call to make the call appear legitimate, when in fact, the true owner of that telephone number never dialed your business. While the FBI, FCC, as well as mobile and telecom carriers continue their efforts to take down traffic pumpers, CallRail has implemented its own system to protect your business from unwanted call spam. Introducing CallRail RoboRail RoboRail implements a number of measures to prevent unwanted calls from reaching your business. Our approach to fighting spam ensures clean data in your call tracking reports, and keeps your phone lines…
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