Ease of Local Listing Verification with an Organic Call Tracking Number
0 Flares 0 Flares ×A few weeks ago while responding to questions regarding a recent post I wrote for Whitespark’s blog on phone number porting I was reminded of one of the lesser known benefits of using an organic call tracking number for local SEO–ease of local listing verification. (For those of you who aren’t familiar, I always recommend using a call-tracking enabled phone number as the local business’s main line, even if that means porting over an existing number. More on the methodology here and on porting existing phone numbers here.) For marketers working on local SEO campaigns on behalf of clients, verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. I know well the frustration of having to get PIN verification codes from clients or their receptionists. The less we have to involve our clients in the marketing they’re paying us to do the better for all of us, right? Phone Verification: The Old Way The process of verifying Yelp listings, YP listings, and big data provider listings (Infogroup, Axciom, etc) often involve multiple people and tying up phone lines in order to switch over and get the verification codes. The more listings you work on for your client, the more phone calls and PINs you need to collect. As far as new account setup goes, this step is often the biggest variable in how long it takes to get clients set up and their citations optimized. After all, we can’t…
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