Get Noticed in Local Search: LeadGapChat Recap – 11/12/15
0 Flares 0 Flares ×An increase in targeted marketing, and the growing prevalence in the usage of mobile devices has lead to a rethinking of what strategies work best in local search campaigns. Customers are calling local businesses directly from search results, without the traditionally trackable action of visiting the business’s website. So how do businesses improve their local search strategy while measuring campaign effectiveness? These questions led us to the question on the mind of many small businesses, “How can my business show up in local search results?” For the answers, we tapped our own local search guru and Director of Partnerships, Mark Sullivan, as well as Powered by Search’s SEO expert and partner, Matthew Hunt. In our first #LeadGapChat, “Get Noticed in Local Search” we focused on seven questions on the topic of local search tips, tricks, and tools. Here’s what we learned: Question 1 Recap: Depending on what your campaign goals are, some hard and fast metrics to consider when measuring your effectiveness are lead acquisition costs, visibility in search engines, number of phone calls, and increases in search traffic and revenue. If your company uses call tracking for these campaigns, the First Time Caller KPI will also be useful. Question 2 Recap: For the sake of local SEO, one location should display one number for search. Save showing multiple phone numbers for other marketing activities. Mark expands further on this topic in the article What You Need to Know About Call Tracking & Local SEO. Question 3 Recap:…
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