CallRail Direct Connect Integration with Marketo
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Today I’m going to spend some time going over our newest Marketing Automation integration: Marketo. The CallRail Direct Connect Integration with Marketo was born out of our need here at CallRail for a robust marketing automation platform that could track all the ways our prospects interact with our company prior to becoming a customer. We realized that Marketo was best for our needs and quickly determined that there was something missing from our Marketo implementation. Since many of our prospects call our sales team over the phone on their path to purchase, it was essential to have this phone call data integrated with Marketo. Marketo doesn’t do this natively, so we built an integration that pulls phone call data into Marketo. Because our customers are always requesting integrations with marketing automation platforms so we decided to share the benefits of our internal Marketo integration with the more than 25,000 businesses that use CallRail. What is Marketo? Marketo makes marketing automation software for marketers who want to get an integrated, holistic understanding of how customers become customers, and how to optimize lead generating channels for growth. In their own words, Marketo’s “powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.” It’s no secret that Marketo has seen explosive growth since it released its first lead management product in 2008. The company went public in 2013 and now serves more than 4100 businesses around the world. Why do people use Marketo? From…
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