Franchise Agency Lowers Customer Acquisition Cost by 66% with CallRail
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Top Level Management Proves Marketing ROI and Lowers Their Client’s Customer Acquisition Cost with CallRail Call Tracking Top Level Management, based in Colorado, provides business and marketing services for franchisors that want to increase their franchisees revenue. Their range of services include PPC and social media consulting and management, brand development, and operational services needed for franchisors to efficiently scale their business. Top Level Management (TLM) knew the AdWords campaigns of one of their clients was driving more than 50% of their leads over the phone, and they wanted to attribute and qualify the leads they were receiving. They also wanted to record calls so that they could coach and train their support teams. “We needed a way to help our clients better manage and track their leads, while at the same time, enabling them to coach their staff in closing those leads. We started looking at call analytics software, and CallRail was recommended to us multiple times – specifically for PPC services.” said Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management. One of the biggest benefits TLM receives from call tracking is the ability to optimize their clients AdWords campaigns through insight into which keywords drive qualified leads and sales. “Once we see what keywords are driving leads through AdWords, we can optimize ads to drive more of those qualified leads. Without CallRail’s keyword level call tracking we wouldn’t be able to view any of this data. We can even adjust bids based on time of day,…
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