The Complete Guide to Call Tracking for Marketing Professionals
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Phone calls are vital to your business. They are likely the point of contact closest to making a sale, and for many types of purchases, people simply won’t spend money if they can’t get someone on the phone. For these types of purchases, if you’re not call tracking, you’re not tracking at all. And if you can’t demonstrate results for your marketing team, questions will start to be asked. Call tracking is a marketing tool for businesses that ensures you can demonstrate your marketing efforts are paying off. It can give you hard ROI figures to present to your team and company, while behind the scenes it give you the hard data you need to keep improving those numbers. Call tracking and marketing fit hand in hand, and here are some of the best ways to use call tracking to your benefit as a member of the marketing team. Track Multichannel Campaigns Like most companies, your marketing team probably isn’t content doing just one type of advertising. You want to reach your clients wherever they are: in their homes, at work, in their cars—everywhere. And that kind of reach means using more than one type of advertising. But if your phone is ringing, how are you going to know if it’s your billboard or your website driving the business? Psychologically, fellow colleagues are more likely to assume it’s the billboard if they see it every day on their own drive into work, and it’s only hard data that’s going to…
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