Call Tracking & SEO for Increased Sales & Better ROI
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Use Call Tracking, SEO and Other Marketing Efforts Together to Generate More Leads Your website is the hub of your company’s online presence. It’s where you share who you are, what you offer and why your customers choose to buy from you instead of the competition. Today, there are so many additional ways for potential customers to find you such as social media posts and shares, referrals from online friends, social ads, e-books, webinars, chats, podcasts, video, etc. In the not so distant past, SEO (search engine optimization) was the primary path to increasing web traffic, using the simple method of “stuffing” keywords into your content and hoping for a match so you would show up in the search results. Now, search engines are much more sophisticated and are able to discern the intent of a query in order to return more refined results… not just an exact keyword match. We still rely on keywords and SEO tactics, but it’s now essential to add other inbound efforts to enhance your marketing strategy as a whole. That means dropping SEO is not a good decision, but pairing it other inbound marketing strategies will help heighten your success. Now, it’s more important than ever to address your visitor’s needs with real value and trust. SEO is the Foundation of your Marketing Strategy SEO has a much broader definition these days, and it’s evolved over time. You still need SEO to reach potential customers looking for your products or services on whatever platform they’re…
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