As most salespeople will tell you, some of the easiest deals to close are with prospects that come to you to buy. These “inbound” prospects are already familiar with your brand, they trust your company, and they are knowledgeable about your products or services. As marketers, we understand the value of inbound marketing – enabling potential customers to become aware of a brand by educating, helping, or entertaining them in some way. That’s where content marketing comes in.
In our latest eBook, Hooked on Content: Developing a successful content marketing strategy with Microsoft Dynamics CRM, we explore how to use your content to not only increase your brand awareness, but also generate high quality leads. Discover how to revolutionize the way you build, execute and measure your content marketing strategies using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.
The Hooked on Content eBook is available as a free download. Visit www.clickdimensions.com/contentmarketing/ to get a copy!
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