Canada’s Anti-Spam Law (CASL) was passed in December 2010, and will go into force on July 1, 2014. CASL will require businesses to obtain either express (opt-in) or implied consent to send any electronic messages (i.e. emails or texts) that are sent in connection with a “commercial activity.” This includes electronic marketing communications like advertisements, event invitations, and new product/service announcements.
Click here for a white paper about CASL and what is covered in the new regulations.
How can ClickDimensions help with CASL compliance?
ClickDimensions’ email marketing and marketing automation tools can help you with each of the three primary requirements of CASL:
Consent
Use ClickDimensions forms to collect consent when a recipient joins your mailing list or requests your emails. Our form builder contains a variety of different form fields, so you could include a checkbox, radio button or text field to capture the recipient’s information and their express consent. The date and time the recipient gives consent is captured with the posted form, helping to prove compliance if needed.
Identification
Using the ClickDimensions drag and drop editor, easily create email templates that include your contact information in the header or footer. Dynamic content can automatically add the sender’s contact information into the message.
Unsubscribe Mechanism
ClickDimensions subscription management tools allow recipients to choose which emails they would like to receive from you by letting them opt in or out of your lists. The subscription management page will show the recipient their current email preferences and allow them to change them, including unsubscribing to all emails. Links to the subscription management page can be included in your email templates.
If you are a current ClickDimensions customer and have questions about how to implement these services, please contact help@clickdimensions.com. If you would like more information about adding ClickDimensions’ marketing automation tools to your Microsoft Dynamics CRM platform, contact us at http://www.clickdimensions.com/contact/.
For more information about the CASL, visit the Government of Canada’s website at http://www.ic.gc.ca/eic/site/030.nsf/eng/h_00230.html.
Information provided above should not be considered legal advice; it is for informational purposes only. Consult your compliance department or legal counsel for specific guidance on CASL.
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