With a Nod to Business VoIP, a Challenge to Traditional Provider Dominance

This week’s article in The Street recounts one small business owner’s decision to finally switch from his landline business phone system to a business VoIP system. We enjoyed his depiction of the “annoying” Vonage TV ads, which in the end, prompted him to seriously consider a business VoIP phone solution.

“Yesterday, my small business officially left the safety and security of the land line for the brave new world of VOIP. So far so good,” reports Jonathan Heller in his article, “Vonage Small Business Phones Challenge Verizon’s Dominance.”

Heller’s story certainly reflects the larger groundswell of small to mid-sized businesses (SMBs) moving to reliable business VoIP solutions. It’s understandable that business owners have reservations about switching from a technology – in this case, copper-wire landline systems – that has been the standard for a century. But they’re also acutely interested in driving business efficiency and maintaining competitive advantages, priorities that top business VoIP systems are absolutely equipped to deliver.

The rapid movement to cloud-based business VoIP systems also aligns with SMBs’ increased comfort and confidence in cloud-based systems – particularly as many companies are moving all their business systems to the cloud. Top business VoIP providers have proven their systems’ reliability and are releasing advanced features that the marketplace has never seen.  It’s also hard to find a customer who doesn’t acknowledge the instant savings of upgrading to business VoIP, as Heller speaks to in the article:

“By my calculation, this will cut my monthly phone bill by more than 56%. The service also includes a plethora of features that were either not available at Verizon or were not worth adding due to the additional cost. That includes features such as a ‘virtual receptionist,’ voicemail sent to email, and the ability to ring several phones (including cell phones) at once. I also took my old phone number with me, which was quickly and easily done.”

While we applaud the can-do spirit of business owners making the informed decision to switch to a business VoIP phone system, the Jonathan Heller article truly reflects a milestone shift in how businesses owners are thinking about their business phone solutions. The continued decline of wire-based business phone service seems as inevitable as the increased adoption of reliable business VoIP solutions.

After all, choosing the right business phone system should not be based on better TV ads or sticking with “the way we’ve always done things.” It should be about performance on behalf of your business.

 

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