The full version of this article was first published at: The Allbound Podcast: How to Build an Agency Partner Program; Add Some Video
Dee Dee de Kenessey, Agency Partner Program Manager at Wistia, joins me on The Allbound Podcast to discuss the why behind creating a partner agency program, owning the customer relationship, and divvying up valuable time between partners. How long has the Partner Program at Wistia been in place? It started when I arrived. Wistia brought me on to develop and run this. I came to Wistia just a year ago, January 2016, and we launched the program three weeks after I started. It was pretty unbelievable. It was one of those things where I said, “I think the best way to do it is just to dive right in and build it as I go.” What that allowed me to do was to really listen to our first round of agencies that signed up. So instead of building anything in a vacuum and crossing my fingers hoping that it worked, I was able to listen to that first cohort, ask them questions, and build what they needed. So it was a hectic beginning, but I’m glad we dove right in. Why did it make sense for Wistia to begin an agency-based program? What was your executive team hoping to achieve by developing this kind of program and hiring you to come build this? Most businesses, when they set out to make a video, hire someone to do that video for them. It’s not unusual that you’ll find businesses that have internal video teams, but most of the time it’s an external…
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