The full version of this article was first published at: Your 2017 Marketing Strategy Forecast
As we come to the end of another year of digital marketing, it’s safe to say the more things change the more they stay the same. Inbound still reigns, and driving new leads and conversion to your website is still one of the main focuses for marketers in this year and the next. But what should we remember as we move into 2017? Here are some features, stats, and tips you can use to optimize your 2017 strategy with a better focus on what really works for your business. Continue to Focus on Inbound Campaigns According to HubSpot, inbound organizations are 4X as likely to be effective and 1/3 of marketers think outbound marketing tactics are overrated. Why? Inbound marketing is not only cost effective it’s often more successful when compared to alternative methods. Email marketing, blogging, and video marketing are not only proven ways but increasingly popular ways to reach clients. Of the above-mentioned tactics, video seems to be the one marketers believe has the ability to disrupt inbound as usual in the coming year, with 48% planning on using YouTube and 39% looking to add Facebook video to their 2017 marketing strategy. Deeper Data from Google AdWords For more than 16 years, Google’s PPC platform has become a powerful tool for marketers who want to drive clicks to their website and convert them into customers. Since this is such a targeted aspect of This year, CallRail released features that allow you to ensure the clicks you put your marketing dollars…
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