The full version of this article was first published at: SaaS and AI: How Artificial Intelligence Is Changing SaaS Channel Sales
Artificial intelligence is growing at a very rapid pace. Imagine back five or ten years, when cellphones were nothing compared to what they are today. Technology is outpacing our abilities to use it to its extent, and as a whole we’re playing catch-up. What that means for us in the channel is that we need to stay up to speed on the latest and greatest technological breakthroughs. Take search assistants for instance. If you really think about it, were “Ask Jeeves” and Microsoft’s “Clippy” just MVP versions of Siri, Alexa and even Watson? And what is it that’s changed, allowing us to capitalize on these technologies, that can also make it easier to drive channel sales? According to some experts out there, one of the fundamental flaws of machine learning and artificial intelligence is that computers are only as smart as the people programming them. Similarly, tools like marketing automation systems are only as automated as the people building the campaigns and creating the content. In other words, AI is only as powerful as its HI (human intelligence). Just like almost all of the artificial intelligence used in SaaS sales and marketing, it’s of the cognitive AI format. That being, it learns by repeated actions of the users. But wait, there’s more: a computer will not always do what you want it to do, but will do exactly what you tell it to do. In other words, be aware of what you’re asking for, and how you’re asking for…
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