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articleSep 22, 2016 | 8 min. read The Psychology of Purpose: How to Truly Motivate Your Employees If you reward a certain behavior, do you get more of it? Despite what may seem like common sense (and Pavlovian logic), research has shown that the answer to this question isn’t always “yes”—especially when it comes to work. According to author Daniel Pink , the typical employee incentive program is only effective for simple, straightforward tasks (i.e., if you do this, then you get that). However, if the task requires even a rudimentary level of cognitive …
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