Allbound loves inviting guest authors to contribute to our Partner Sales Acceleration conversation, and today’s blog post is from Raegan Wilson, Founder of Channel Squared Consulting. The United States just wrapped up the most successful Olympic games in history with 121 medals and numerous records. If you are like me, you spent your fair share of time in awe, watching the world’s most amazing athletes compete at the 2016 Olympic games in Rio. While I will never know the exhilaration of competing at the Olympics, there are so many things we can each learn from these amazing Olympic athletes. Olympic gold medalists do not happen overnight. It takes vision, many years of training, hard work, dedication and analysis to compete at the Olympic level. No one is guaranteed a gold medal. Upsets happen, new records are set and mistakes are made. Sportsmanship matters, whether you win or lose. Olympians are not made over night, and neither are successful channel programs. Successful programs require the same considerations: preparation, the right team, dedication, training and analysis. Here are your gold medal channel readiness considerations. The Preparation: WIIFP – What’s in it for Partner As a vendor your channel strategy is naturally centered around your company growth and revenue, however, ultimate channel success must include compelling benefits for your partners. The heart of all good channel strategies is a strong partner value proposition, unique partner benefits and realistic partner expectations. These three items are key preparation considerations for a successful channel. Start by…
Read More: Channel Readiness & The Olympics: How to Go for Channel Gold
