Your prospects aren’t limited to only viewing your website, so why should your call tracking phone numbers be? Using call tracking phone numbers in all marketing campaigns increases the data your team has access to and can help optimize your future campaigns. Research from BIA Kelsey shows phone calls typically convert 10 to 15 times more than web leads. If you aren’t tracking phone calls on all of your campaigns, you are missing information that could change how you effectively market to your prospects. Let’s take a look at how call tracking phone numbers can be used in all of your marketing initiatives. Email Marketing A robust, high quality prospect list is a marketer’s best friend. These people are interested in what you have to say and there’s only one thing better than that: converting them into customers. You can see if your prospects convert online through various tools and now, by implementing call tracking phone numbers in your emails, you’ll also be able to see which emails drive conversions via phone calls. Call tracking phone numbers used as a CTA can help drive recipients to call to schedule an appointment or to place an order, and you’ll be able to see which email campaign drove those conversions over the phone. Social Ads We are living in a mobile world, and I am a mobile girl – or something like that, right? When your customers are using their mobile phones, either to search or for social, and see your ad, highly…
Read More: Three Ways to Incorporate Call Tracking Phone Numbers into Your Marketing Strategy
