At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our fearless leader is #AllStar CEO and Founder Scott Salkin, Allbound’s Dallas Cowboy-loving, unicorn-believing, fraternal-twin-raising, idea machine. Why are you so passionate about enabling channel sales? After working in the channel for most of my career, it just got to the point where we got sick of not seeing any real innovation in the industry. So, when it comes to an opportunity to see an industry where you can step in and make a difference right away, that was perfect to be able to go in and say, hey, this is where we want to start a software company. We want to go in and disrupt an industry that needs it.All the tools and software that have been in the channel for years now have all been about management and control. How do we control our partners? How do we control what they do, how they market, how they go to market, how they talk about our product? We want to make it more about empowerment. How do you empower them with the right tools, the right resources, the right content to be better at selling, better at marketing. And, instead of saying you’re not smart enough, you’re not good enough at selling, you can be great and here’s what you need to do that. Right, there’s that culture shift that…
Read More: Meet #AllStar Scott Salkin: Allbound CEO and Founder
