AdWords has proven to be extremely effective in generating targeted leads and offers multiple features that allow advertisers to track the performance of their campaigns. One of the features that Google offers is call tracking. With Google’s forwarding numbers, advertisers can track calls generated by Google call extensions or call-only ads. In addition to measuring calls at a broad level, Google’s call tracking feature provides information such as the duration of the call and the caller’s area code. While Google forwarding numbers can be useful in gaining some insight about the success of AdWords campaigns, it doesn’t provide all of the metrics that a data-driven marketer needs to optimize their marketing strategy. In this article, we’ll discuss what sets CallRail apart from Google AdWords’ call tracking features and how you can leverage CallRail to get the most of out of your AdWords campaigns. How does CallRail provide more accuracy than Google AdWords? CallRail provides an abundance of data that you can’t access with Google’s forwarding numbers. While AdWords’ broad call tracking information can be useful, it can’t beat the accuracy of data that CallRail delivers. Campaign-Level Tracking: One of the most obvious downfalls of Google’s call tracking feature is that it only tracks calls that are generated by Google call extensions or call-only ads. This leaves marketers in the dark when evaluating the performance of other important components of their digital marketing strategies. With CallRail, you can track all of your AdWords campaigns, like Search Partner Marketing or remarketing, as…
Read More: How CallRail Can Help You Optimize Your AdWords Campaigns
