At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our user experience champion is #AllStar Director of UX Ryan Sherman, our playlist-creating, kayak-paddling, master of software usability and beauty. In your opinion, what’s the difference between business software and personal software? I think I really hate the terms “business software” because somehow that implies that business software is different from personal software. You know, we’ve got this personal software we use in our personal life like iTunes and Uber, and business software somehow is different … like we’ve lowered the bar when it comes to business software, and that’s one of the things at Allbound that we’re really trying to change. Your business life and your personal life — they’re really one in the same. I mean, I spend most of my day using business software not personal software. We want to make a great user experience — the same kind of user experience that you expect from your music software or ride sharing software or your social media software platforms. It should be easy, it should be fun, it should be engaging, and it should be something that people really want to use. Why is user experience and intelligent software design so important? Some people think that design is superfluous, that it’s just something that’s a nice-to-have but is not necessary. But when we focus on user experience, there’s…
Read More: Meet #AllStar Ryan Sherman: Allbound Director of UX
