Today’s post takes us back to the email marketing basics: why use email marketing, how to get started, and a few tips and tricks for creating engaging email content. Why email marketing?Email marketing boils down to one main idea: every email is sent with the intention of gaining or continuing business with potential and existing customers. This goal can be accomplished through various types of email marketing messages from newsletters and promotional campaigns to re-engagement efforts.If you’re already using CRM to track revenue from various channels, you can use the email marketing and web analytics statistics provided by ClickDimensions to get a more precise look at how you’re best engaging with your customers. Getting started ClickDimensions Academy is the best place to start when you want to get to know email marketing or any of the other features within ClickDimensions. We walk you through the process of creating a template, sending an email, looking at the statistics and managing subscription preferences. The ClickDimensions blog is another great resource, and the blog posts linked below can help you with a few things that you’ll need to set up before sending your first email: Create marketing lists. Here are some of our thoughts on maintaining a good marketing list and using segmented marketing lists. Set up subscription management. Create an email CNAME, set up your SPF record, allow ClickDimensions IP addresses in your network firewall (see here and here), and create test lead and contact records. Create an email template that you’ll use…
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