According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing, but costs 62 percent less. With stats like that and statements like “content is king,” content marketing is hard to ignore in today’s marketing landscape. However, marketers are often challenged by creating enough content to meet their company’s goals and objectives, while also producing high-quality content. So, whether your team is new to content marketing or old pros, here are five places you can look for inspiration for your next pieces of first-rate content. 1. Co-workers. Your sales team is a great place to uncover content marketing inspiration. Ask them what questions they face from prospects or what are the pain points of potential customers. Along the same lines, your company’s account management or customer service teams can provide similar insights for existing customers, and help you form ideas about what’s going to be a winning piece of content with your audience. In highly-regulated industries such as healthcare or finance, your company’s vice president of compliance or compliance officer can be a great source of information about issues impacting your industry. 2. Customers. While you can always ask other internal teams about customer thoughts and preferences, you can also go straight to the source too. If you don’t typically have direct access to customers, ask a salesperson or account manager to connect you with a customer that they think can provide you with valuable insights about your company’s products or services, or your industry…
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