Have you ever heard the sound of 600 sales reps’ hearts breaking? I recently did at SalesLoft’s Rainmaker conference, and it was equally terrifying and exhilarating. Picture this: a banquet room full of some of the industry’s best and brightest sales development professionals spending two days devouring everything they possible can about generating more pipeline, converting more leads, and closing more business. By the time the closing keynote took the stage, they were feeling pumped, confident, and ready to take on the world. And that’s when Gary Vaynerchuk broke their hearts. And, by breaking their hearts, what @GaryVee did was bring the group back to reality. He reminded us that the taxi mogul sitting pretty less than 10 years ago wasn’t thinking about some guys named Travis and Garrett who would build an app that would throw the entire taxi industry into a tailspin. And, the Hiltons and Westins and Marriotts of the world never considered that people would be willing to pay to stay in strangers’ homes as an alternative to their hotels. Finally, he reminded us that the cable companies of the world all laughed at Netflix. So with all of this in mind, why would we think that the sales strategies we were riding high on today, and the tools we were leveraging, (primarily phone, email and a little bit of technology to help improve phone and email) would still work for us even a few years from now? They won’t, he said. Figure it out now, and…
Read More: The Terrifying, Exhilarating Rainmaker Heartbreak
