We are big fans of blogging at ClickDimensions. After all, what’s not to love? Blogging allows us to share our marketing knowledge with others, improves our SEO, and gives us great content for social media and our monthly newsletter. If your company is ready to take the plunge into blogging, but you aren’t sure how to get started, let these five steps be your guide: 1. Outline your objectives. In the opening of this blog post, we discussed a few of the reasons why ClickDimensions blogs. So, ask yourself this: what do you want to get out of your blog? Whether it’s lead generation, connecting with customers or establishing your company as an industry thought leader – or some combination of all of these or other reasons – defining your mission upfront will help you stay the course and make blogging-related decisions with those goals in mind. 2. Decide who will write. At ClickDimensions, blog writing is a responsibility shared by a few different teams. Our marketing success managers each write one post per month, our marketing team contributes weekly posts and even our CEO gets in on the blogging action. This works well for us because it helps distribute the workload and allows us to offer our readers insights and knowledge from throughout the organization. Take a look around your company and make a list of departments or individuals that can contribute content that will help you meet your blog objectives. 3. Determine frequency. Blogging can often seem overwhelming…
Read More: 5 Steps for Getting Started with Business Blogging
