With Netflix reporting close to 45 million US subscribers, 450 hours of original programming, with plans to launch over 600 hours of new content in 2016 in the 2015 shareholders report, tech companies are finding new ways to draw viewers to their platform. Scottsdale-based Pure Flix, an on-demand, faith-based entertainment and distribution company, is using their online niche platform to attract viewers who are looking for quality content with a spiritual message. In 2005, Pure Flix co-founder Michael Scott, left his photography career in the entertainment and media world to build an online platform that blends film and quality faith-based content. “It always came back to, how can I take my media side and combine it with my faith,” he said. In 2011, Scott started ramping up Pure Flix as the shift for on-demand entertainment accelerated, more consumers starting cutting the chord, and he recognized that larger population of “people are hungry for the faith-based type of content.” In response, the company began to produce theatrical movies for their platform. Today, Pure Flix has over 3,000 titles, have streamed over 500,000 hours of content, have 5 million page view per month, are producing five films per year, and acquiring as many movies and distributing them world-wide. Scott said the platform currently offers drama, comedy, kids and action films and TV that have a “faith-based message in them.” In the future, he said they plan to add music videos, and spiritual growth and short-form content. The company’s recent successful theatrical releases include God’s Not Dead, which grossed $61M,…
Read More: Pure Flix, the Netflix of faith-based entertainment, partners with Universal Pictures
