Surveys are an excellent way to get honest feedback about your brand, products, services, consumer satisfaction and more. Surveys are also great at helping you learn more about your customers. However, designing marketing surveys that provide valid results can be a daunting task. Here are some best practices to keep in mind when designing your next marketing survey: Think ahead Have a clear idea of how you want to use the data you obtain from your survey. This is the first step because it will help shape the structure of your survey questions. For example, if you want to create charts or infographics from your results, you will want to make sure that each picklist option corresponds with a numerical value. Avoid leading and confusing respondents When writing your questions, take care to ensure that you are not skewing your data. Avoid questions that lead to a specific response, such as questions starting with “Isn’t it true that…”. Steer clear of confusing language and industry buzzwords. Keep in mind that people will often stop taking a survey when they do not understand a question. Test your surveys internally with multiple people from different departments to make sure that the questions are clear to everyone. Keep it brief Make your surveys short; they should not take longer than 5-10 minutes to complete. Use skip logic to narrow down the time it takes someone to complete your survey. Let the customer know how long it should take to complete, the topic and…
Read More: Creating Effective Marketing Surveys
