0 Flares 0 Flares ×Which Leads are Converting to Sales? Lead qualification and attribution are at the root of all revenue analyses. But how do you know which campaigns are working best, where you should spend your time and marketing dollars, and which channels are reaching your customers and actually bringing in revenue? Fortunately, technology has come a long way in making marketing more measurable, but there’s still a need to fill the gap between what you could measure and what you’re actually measuring. If you’re scoring a campaign based solely on the number of conversions it produces, you may be missing an important piece of the puzzle. So what do you do? How do you close that gap and gather the data that reveals which leads are really converting to sales? 5 Ways to Find the Sources of Converting Leads In order to paint a better picture of your quality leads, you’ll need to set up some tools to track the origins of your sales and leads. Once you acquire the data you need, you can compare conversion rates between various campaigns and tweak your budget allocations for the maximum return on investment. Google Analytics Knowing which specific marketing efforts resulted in sales – and what those sales are worth – is extremely important. It can make a huge difference in your marketing strategy, so how do you track that? Google Analytics allows you to create different “goals” and “events” to track various actions. Depending on your objective, there…
Read More: 5 Ways to Determine which Types of Leads are Driving Revenue
