Content Creation Tips: Create Content from Call Recordings
3 Flares 3 Flares ×Coming up with new ideas for content month after month can be a challenge. You want to provide information that’s useful, engaging, educational or simply entertaining in a variety of ways to as many people as you can. But where do you start? Call recording is a rich source of information about your customer’s questions, needs, challenges and possibly amusing anecdotes. The benefit of recording sales and customer service calls is the valuable feedback and insight into what customers want. It can even help you develop content specifically for targeted personas based on what you learn from the call. How Do You Set Up Call Recording As part of CallRail’s call tracking system, call recording is activated by simply checking a box when you create a new tracking number for a campaign or event. From that point on, all your incoming calls to that number are recorded. To be sure your business is compliant with your local, state and federal regulations for recording, you can create a “pre-call” voice announcement such as “This call may be monitored for quality and training.” For businesses operating in Canada, call recording falls under the Personal Information Protection and Electronic Documents Act (PIPEDA) – for more details about compliance, click here. Call recording is often used as a training tool for sales and customer service staff to learn new strategies and share best practices as well as to ensure they understand how to convert leads and solve problems according to…
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