3 Track Hacks: Your Quick Start Guide for Call Tracking
0 Flares 0 Flares ×As an inbound marketer, you know the importance of tracking leads – attribution is probably your middle name. However, form leads and other online actions are just one piece of the puzzle. If you’re not tracking inbound phone leads, you’re not getting the full story behind your lead attribution. Luckily, call tracking exists, and with it comes tools like recording, integration capabilities, and the ability to prove and improve the ROI of your marketing campaigns. Taking on a new tool can be an overwhelming task, so we’re giving you the abbreviated version of where to start. Here are three tracking hacks that will get you optimizing your inbound campaigns in no time, assisted by the power of call tracking. 1. Attribute & Qualify Your Leads (All of your leads). Your job as a marketer is to attract leads, and call tracking allows you to fill the blind spot in your lead attribution strategy: phone calls. Even if you’re a call tracking novice, you probably get the point of call analytics software. Attribution, right? Yes and no. Call tracking not only shows you what channels drove a lead to pick up the phone on the path to conversion, it also gives you insight into whether or not those leads are qualified and converting. As an inbound marketer, you desperately need that information, because the truth is not all calls are conversions. If you’re not implementing tools to separate the good leads from the bad leads, you’re not…
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