Does Your Channel Belong in a Museum?
channelnoun chan·nel ˈcha-nəl A strait or narrow sea between two close landmasses; a means of communication or expression as (1) : a single path along which information passes (2): a fixed or official course of communication. One very cool benefit of being headquartered here in Phoenix is our proximity to Avnet, one of the world’s largest (100,000+ customers, $27.9B in revenue, Fortune #108) and most respected (nine years as one of Fortune’s “Most Admired Companies”) players in the IT channel. If you ever have the opportunity to visit their corporate headquarters, one of the very first things you’ll see is a 1,000 square foot museum right there in the lobby. Commissioned in 2005 by then CEO Roy Valley and Phoenix Mayor Phil Gordon, the museum commemorated Avnet’s 50th anniversary with a collection of treasures that practically takes you through a hands-on history of information technology. You’ll find a 1941 Motorola car radio; a 1949 GE 14” portable TV; a 1957 Guild Starfire III electric guitar; original products from Macintosh and Apple; microprocessors from 1972 to 2005; even modern-day, state-of-the-art IBM blade servers. If the Cloud could be bottled, this is where you’d find it. The Avnet Museum is an amazing portrayal of the role that IT, and more specifically the IT distribution and sales channel, has played in the development of our modern world. It’s also an amazing portrayal of the extreme changes and tremendous advancement that have taken place within the industry. And perhaps never before has change and advancement in IT and technology…
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