5 Points That Prove Your Customers Value Voice
0 Flares 0 Flares × Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science. With the breadth of data you can pull from customizable dashboards, countless marketing technology tools, and even free options like Google Analytics that can show you everything from first touch to final conversion, you might feel confident in your lead attribution strategy. But what happens when you’ve done all the work to track online activity and your potential customer decides to pick up the phone? With an action as simple as tapping a ‘click-to-call’ link, you lose all your data and the ability to tie offline conversions back to the activity that drove them. Why You Should Care about Inbound Calls You may think phone calls are an outdated way of tracking the performance of your marketing campaigns, but the opposite is true. Consumers are conducting searches more and more from their mobile devices to immediately connect with a representative, which explains the recent influx of inbound calls to businesses. Even with all the recent talk and research on the importance of tracking not just clicks, but also calls, many marketers are still focused on solely tracking and generating leads from digital interactions. There’s no question that these interactions are valuable, but inbound calls are an indispensable aspect of that strategy as well. Here are five pieces of research that prove that your customers value voice: Next articleJoin Us for our Tweet Chat #LeadGapChat: “Get Noticed in Local Search”
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