We’ve just made a marketing director hire and thought it would be interesting to share with our readers the list of books we sent her to prepare for the role. The first book (written by our own Matt Wittemann) will get our new person up to speed on Microsoft CRM, the next three are excellent reads from a marketing skills perspective and the final one is a great explanation of our market space through the lens of a competitor. These are all great books well worth reading; especially if you are running a marketing department. Happy marketing!
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Microsoft Dynamics CRM 2011 Administration Bible
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft’s hot CRM product. Whether you’re new to Dynamics CRM or upgrading from an earlier version, you’ll get thoroughly up to speed on everything from the basics to new features and more. |
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The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. |
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Ultimate Guide to Google AdWords
Google gets searched more than 1 billion times every day–creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it’s coverage of today’s fastest, most powerful advertising medium. |
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Youtility: Why Smart Marketing Is about Help Not Hype
If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” |
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Think Outside the Inbox: The B2B Marketing Automation Guide
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects’ interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today. |
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