The holidays are here; I love this time of year—it’s a time for reflection, for feeling grateful, and for giving gifts. As you create your gift-giving list, you may find yourself adding friends who also are your peers. Unfortunately, a problem can arise when you give a gift to someone who has the ability …
Compliance Considerations with Holiday Gift Giving: Read More »
Common Knee Surgery May Increase Arthritis Risk A new study suggests a link between a common knee surgery and arthritis. Researchers found that all of the participants who had surgery to repair meniscal tears developed arthritis within one year. The study’s author—Dr. Frank Roemer—suggests meniscal surgery can cause more harm than good when it comes …
Whether he’s making a sale, remodeling a house, or hiking the mountains of Phoenix with his three Shiba inus, Bryan O’Conor lives for the thrill of a challenge. And that’s a good thing, because as he has discovered, no two physical therapy clinics are the same—which means that when it comes to helping practice owners …
In this day and age, raising awareness and social media go together like peanut butter and jelly—or, to use a more PT-appropriate analogy, like bones and ligaments. Because just as the knee joint won’t be very stable without the ACL, awareness campaigns won’t grow—or at least, won’t grow very fast—on a global scale without the …
Founder Letter: How Can We Make World PT Day Sticky on Social? Read More »
When selecting a solution for your time and attendance needs it’s important to consider your goals as well as your budget. For a corporate office, a hassle-free biometric solution might be the best choice, a manufacturing facility our expedient web kiosk, and for a small business with some staff working from home, maybe the answer is IVR, or …
Last week many of you joined us for “5 Ways to Collect Time and Attendance Data with stratustime®,” which is part of our educational webinar series on cloud-based time and attendance. If you missed it, or you loved it so much that you want to catch it again, you can actually view the recording right here. Throughout …
For small business owners, embracing social media marketing is as important as understanding the analytics behind their efforts and learning how to monitor the metrics that matter most. Last month, Ann Wendel talked about the importance of gauging the ROI of your social media marketing efforts and provided excellent tips on taking some baseline measurements …
How To Increase Your PT Practice’s Organic Reach on Facebook Read More »
One of the biggest marketing challenges facing therapy business owners across the country is that when we advertise or promote our services, we often neglect to create interest and emotional appeal. Instead, we try too hard to sell. We take a 3” x 5” advertising space and pack it with a 12-bullet-point list of services …
September 30, 2014, 9:00 AM PDT / 12:00 PM EDT You wake up and check Facebook before you’ve even had your morning coffee. You scroll through Twitter on your lunch break. You peruse the discussions unfolding on your LinkedIn groups before you go to bed. Let’s face it: we’re addicted to social media. Of course, …
Years ago, Sales, Support, and Marketing came together in the late 90’s to become CRM. Prior to that, the emergence of Sales Force Automation from sticky pads and paper was the norm for sales people. We are seeing a transformation unlike any other in Service today with tablet and smartphones. Notifications and …
