Canal Partners News

The importance of attribution for dealership marketing, explained

This post was originally published on this siteHave you ever wondered about the impact individual digital marketing tactics and touchpoints have on your customers? And more importantly, whether that budget is translating into effective dealership marketing that brings in leads and closes sales? The effective use of in-depth marketing attribution allows your auto dealership to …

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How many questions should you include on your landing page webform?

This post was originally published on this siteOne of the main reasons companies use webforms is to gather valuable information about their leads, in order to focus their marketing efforts on prospects who have a good chance of becoming customers. That’s why it’s essential to follow certain best practices when creating your form — asking …

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How much should you spend on PPC? PPC Budget Calculator & Tips for setting a budget

This post was originally published on this siteDoes PPC fit in to your marketing budget? Find out with our PPC budget calculator We collaborated with Justin Wagner at Adfinitely on this post. Adfinitely is an Atlanta-based company that provides marketing technology to multi-location businesses. If you’re interested in running a PPC campaign as part of …

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Why customer empathy is critical to our processes and products

This post was originally published on this siteOur product roadmaps are already defined by our company’s ethos — our customers are just waiting for us to recognize it. Their pain points, frustrations, and repetitive tasking are our infinite roadmaps. The world of technology is full of opportunities, innovation, and demand, and when we solve one …

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Using Your Marketing Automation for To-Partner Marketing

This post was originally published on this siteUsing Your Marketing Automation For To-Partner Marketing Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. Why not replicate some of your email marketing initiatives to your partners so they can be …

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Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

This post was originally published on this siteDentists enjoy marketing their practices about as much as their patients enjoy getting cavities filled. Fortunately, the Texas-based full service digital marketing agency Pain Free Dental Marketing has made it their mission to help practices bring in new patients, so dentists can focus on what they do best. …

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A guide to using call tracking to optimize dealership marketing

This post was originally published on this siteWhen it comes to business engagement and customer interactions, phone calls are still king. According to Google, 70 percent of mobile users use click-to-call buttons to connect with businesses directly from the search engines results page. In the same report, Google also found that 61 percent of mobile …

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