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How to Maintain Brand Consistency Across Your Partner Sales Channel

The full version of this article was first published at: How to Maintain Brand Consistency Across Your Partner Sales Channel If it isn’t already, brand consistency should be your primary concern in the channel, as far as content goes. Why? Because people buy from brands they trust. And the first step in garnering trust is …

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Conquering Credentialing: What PTs, OTs, and SLPs Need to Know About Insurance Enrollment

The full version of this article was first published at: Conquering Credentialing: What PTs, OTs, and SLPs Need to Know About Insurance Enrollment articleJun 23, 2014 | 7 min. read How to Negotiate Payer Contracts (Part 1): Making a Plan In today’s healthcare payment landscape, every dollar counts—especially in the physical therapy realm, where increasing regulations and …

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4 Things You Don't Want to Hear From Your Channel Partner Sales Team

The full version of this article was first published at: 4 Things You Don't Want to Hear From Your Channel Partner Sales Team Working with your partner sales team can bring up some small issues while you’re still getting the kinks worked out. This is especially true when you have a somewhat complicated sales process, or …

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Common Questions from Our New PT and OT Evaluation Codes Webinar

The full version of this article was first published at: Common Questions from Our New PT and OT Evaluation Codes Webinar articleNov 3, 2016 | 5 min. read Founder Letter: My Evaluation of the New PT and OT Eval Codes Over the last several years, healthcare providers in general—and rehab therapists, specifically—have been hit with a seemingly …

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Wow, There Are a Lot of Partners Out There! Choosing, Engaging and Developing the Right Partners

The full version of this article was first published at: Wow, There Are a Lot of Partners Out There! Choosing, Engaging and Developing the Right Partners This post is part two of a six-part series. Want to start at the beginning? Here you go. Much like Aziz Ansari questioned in his book Modern Romance, it …

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25 Perfect Gifts for Occupational Therapists

The full version of this article was first published at: 25 Perfect Gifts for Occupational Therapists articleNov 2, 2016 | 3 min. read Election Day Rules for Employees Whether you’re #withher, #withhim, or #withsomeoneelse, Election Day generates a lot of questions—many of which have nothing to do with political leaning. If you’re running a practice, then those …

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