You never get a second chance to make a good first impression. It’s as true in the inbox as it is in life. Subject lines can make or break an email campaign. No matter how valuable or important the content of an email, if your subject line fails to hook the recipient at a glance, your open rate – and therefore the success of your entire campaign – suffers. So what’s an email marketer to do? Here are eight helpful tips for improving your email subject lines and increasing opens: 1. Keep it short. Email subject lines are such valuable real estate that you might be tempted to try and include every detail of your email message. Remember, however, that long subject lines will be truncated by email clients and that short subject lines are more eye-catching for recipients. Aim for 50 characters, or about five to seven words. 2. Utilize personalization. Email subject lines such as “A special offer for Bill Burns” or “Sue, have you seen these deals?” are examples of incorporating personalization into email subject lines. While names are probably the most common use of subject line personalization, other demographic details about your recipients could work well too. For example, a subject line like “Check out these Atlanta restaurant deals” could be very effective at attracting inbox attention by communicating that the information is local to the recipient. 3. Don’t be too salesy. Email is an incredibly effective sales tool, but you don’t want to sound too…
Read More: 8 Tips for Improving Email Subject Lines
